Krystina Russell
Connecting Strategy, Creative, and Operations to Deliver Brand Impact
Program management leader turning brand strategy into scalable communications, high-impact storytelling, and fostering operational excellence.
Open to Director, Senior Director and VP roles in Brand Management, Communications, Marketing Operations, and Project Management.
Remote or Chicago, IL
Director-level program manager with 15+ years of experience delivering integrated campaigns, championing operational excellence, and enterprise storytelling for global brands.
I operate at the intersection of brand marketing, operations, and portfolio management.
My career began as a agency producer at Edelman, where I developed deep fluency in storytelling execution. I later scaled into integrated portfolio leadership at Blast Radius (WPP) and Weber Shandwick, managing multi-million-dollar programs, events and cross-disciplinary teams building my operations toolkit.
Today, I focus on building systems — not just campaigns — that enable organizations to scale marketing impact with governance, clarity, and operational rigor.
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Over 15 Years of Experience
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Communications & Marketing
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Content, Event, & Brand Experiences
Kohler - Senior Manager
Enterprise brand & creative operations leader who’s mission is to bridge the gap between strategy, creative production, and brand marketing.
Content & Editorial Operations
Brand & Integrated Project Management
Corporate Communications
Enterprise Portfolio Management
The Highlights
Built first Content Operations COE for Kohler
Standardized asset production, audit & distribution
Launched enterprise brand standards website
Executed Corporate Reputation marketing campaigns
Chief of staff for VP of Corporate Communications & Chief Brand Officer
The Results
Produced 1,000+ brand storytelling assets
Managed editorial newsroom for 50+ cross-functional stakeholders
Launched brand council to support GTM campaign reviews
The Work
Where Bold Strategy Meets Cinematic Storytelling
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MS, Integrated Marketing Communications
Northwestern University (2020)
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McKinsey & Company Black Leadership Academy
Connected Leader Academy Management Accelerator (2025)
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BA, Communications
Bradley University (2009)
Edelman - Blast Radius - Weber Shanwick
Video Production
Integrated Project Management
Experiential Events
Creative Studio Operations
Business Affairs
The Highlights
Executed digital, experiential, influencer, and social campaigns for a diverse CPG client portfolio
Built post-production workflows and resource scheduling systems for 30+ in-house studio
Produced award winning video and experiences for super bowl earned media campaigns
The Results
Project Management lead for annual revenue portfolio of $20M+
Managed $10M+ video production budgets
Barilla content series garnered 24M Views & 393M Impression
Gold Effie Award form Ben’s Original rebrand (commerce & shopper)
Case Studies
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Kohler Brand Standards
CONTENT & BRANDING
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Black Girls Golf Executive Retreat
EVENTS & PARTNERSHIPS
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"Be Bold" Book
EDITORIAL DIRECTION
Driving Brand, Content, and Campaign Operations
Integrated Project Management
Marketing Campaign & Agency Operations
Enterprise Portfolio & Program Management
Digital & Social Content Production
Editorial Operations
Client Experience & Leadership
Corporate Reputation & Brand Storytelling
Vendor Management & Executive Stakeholder Communications
Brand Positioning & Creative Strategy
Cross-functional Program Leadership & Governance
Revenue Forecasting & Budget Management
Brand Campaign, Experiences & Partnerships
Full Cycle Editorial Planning, Production & Distribution
Organizational Change Management & Corporate Communications
Team Development & Culture Builder