My Role
Editorial content director, visual asset curator, and project management lead. I managed the relationship with the design studio and collaborated with our key internal stakeholders. I was also the main point of contact for the Kohler family for content reviews and approvals.

Key responsibilities included:

• Leading collaboration between Kohler’s corporate communications team and the external design agency for content production

• Guiding the editorial strategy, storytelling direction, and layout for the book

• Collaborating with legal and brand marketing to secure high-profile talent to participate in interviews

• Partnering with the Kohler archives team to curate historical imagery, content, and artifacts

• Overseeing narrative development and creative production across 100+ pages

• Managing stakeholder alignment across brand marketing, communications, and creative leadership including the Kohler family

• Ensuring the final print production reflected Kohler’s brand standards and heritage

Project Approach

• Over the course of nine months the team completed 30+ interviews with creators and drafted first person narratives for each. We also researched 10+ influential members of the Kohler family along with former associates to draft posthumous narratives

• Throughout this process the editorial team captured firsthand philosophies, personal anecdotes, stories, and the moments that defined each creator’s career and partnership with the Kohler brand

• After content was approved, we produced thoughtfully designed image spreads for each creator blending storytelling with design and culminating in a lasting visual tribute to Kohler’s legacy of creativity and innovation

  Featured contributors included renowned creators such as:

  • Daniel Arsham – Contemporary Artist

  • Donald Driver – Former NFL athlete & Entrepreneur

  • Ann Sacks – Design visionary

  • Jonathan Adler – Designer & Author

  • Shea McGee – Co-founder & CEO of Studio McGee

  • Tom Colicchio - Chef

  • Douglas Friedman – Acclaimed Photographer

  • Justina Blakeney – Designer & Artist

  • Jim Nantz – Sports commentator

  • Dr. Samuel Ross MBE – Designer

The Impact

• Delivered a 135-page editorial publication featuring over 40 first-person creator narratives, a visual timeline highlighting company milestones staring in 1873, and over 20 heritage image spreads celebrating the creators, associates and leaders who shaped Kohler’s 150-year legacy.

• Elevated Kohler’s anniversary milestone through premium storytelling, introducing the untold stories of bold creators from Kohler’s past, present, and future.

• The finished book became a signature brand artifact used for executive leadership engagements, internal culture building, and stakeholder storytelling. The book was valued at over $200 and distributed at VIP events, to customers, associates, and partners.

• The project resulted in a collectible publication that serves as a lasting brand artifact celebrating 150 years of innovation while reinforcing Kohler’s commitment to creativity, highlighting the company’s rich history, and evolution of our brand identity as design-driven company.