My Role
Project management lead, creative strategy, and asset curator for website development.

Project Approach

• Led cross-functional collaboration between brand marketing, corporate communications, and creative teams

• Responsible for vendor evaluation, vetting, and selection process for website development partner

• Supported creative team in website content development, asset audit and curation for page layouts for full website

• Established governance framework for brand usage, voice, visuals expression and content reviews for storytelling

The Impact

• Developed and launched centralized Brand Standards website in under 6 months including platform integration with Kohler IT.

• Completed site training for executive leadership, 500+ marketing and communications creators globally.

• Unified brand expression across internal and external touchpoints and strengthened our employer brand value proposition and associate engagement.

• Enabled scalable brand governance council to supporting marketing global communications initiatives.