My Role

Program management lead, event production, creative strategy, and programming. I served as the central point of contact for Black Girls Golf organization, sponsors, and event production teams.

Key responsibilities included:

• Leading development of all creative and branded event assets

• Designing the programming framework, speaker coordination and attendee experience

• Managing client communication and stakeholder alignment

• Overseeing production of event materials, video, photo and all digital storytelling content

• Ensuring cohesive brand expression for Kohler across the retreat experience

Project Approach

• We designed the retreat experience for participants to connect through both shared experiences and meaningful dialogue about leadership, career growth, and representation

• Delivered curated beginner and advanced golf experiences for 100+ participants, including instructional clinics, executive panel discussions with PGA professionals, networking events, sponsor activations, and wellness experiences at Kohler Waters Spa

The Impact

• The event created a powerful space for 100+ women of color to connect, learn, and support one another within a historically exclusive industry for two consecutive years.

• The programming balanced professional growth, social connection, and experiential learning to create a retreat that was both inspiring and practical.

• Community Building: Creating an environment where women could build authentic relationships, and grow their professional networks.

• Empowerment: Providing educational sessions, panel discussions, and fireside conversations focused on career development, self-care, and representation for black women in golf.

• Skill Building: Integrating hands-on golf clinics and course experiences to support participants at varying levels of familiarity with the game.